The Dark Americana Aesthetic Brings Moody Nostalgia to 2024 Home Trends

Over the past years, interior design trends have evolved from minimalist, neutral-on-neutral interiors to all things colorful, personal and eclectic. Among the most popular aesthetics (because there are a lot to keep up with) dark, vintage-inspired interiors have come to define a design category of their own.

We're still not tired of whimsigoth and dark academia, and this year, a similarly-moody look with a kitschy twist is coming in 2024: dark Americana.

Here’s what you need to know about this up-and-coming style, why it’s on the rise, and how to get the look in your home.

What is Dark Americana?

Characterized by moody color schemes, distinctly rustic American motifs and artifacts, and plenty of vintage charm, you can think of dark Americana as the, well, darker, gothic sister of the classic Americana aesthetic. Where Americana is defined by plenty of red, white, and blue; country charm; and American flags, dark Americana approaches patriotic decorating in a more subdued, gritty way.

“Dark Americana emphasizes creating a moody vibe with displayed vintage items and rustic finishes to imbue character throughout the space,” says Diedre Doherty, founder and lead designer at Diedre Doherty Interiors based in Los Angeles. She defines the style as the natural evolution of similar styles like dark academia and maximalism.

“We think of this trend as the anthesis of monastery minimalism, as the focus really is ‘more is more,’ with detailed architectural moldings, intricate wallpaper, classic paint colors, and traditional furniture," she says.

How to Get the Dark Americana Look

Here are a few simple styling tips Doherty recommends for trying out the dark Americana look in your living space.

Establish a Moody Color Palette

When designing any space, you can't go wrong by starting with the color palette. Dark Americana's is filled with rich, gloomy tones: dark blue, burgundy, dark green, black, grey, and ochre, along with darker wood tones in medium to deep browns for flooring and cabinetry.

“Don’t be afraid of painting a room out all in one tone to create a cozy cocoon—trim, ceiling, and doors,” Doherty says.

Embrace Traditional Patterns and Fabrics

Stick to nostalgic prints that remind you of your grandparents' house to bring that Americana feel home. Gather a collection of plaid, stripes (because of course), checks, and even gingham in dark colors. If you're into upholstery, search for rustic fabrics—particularly leather for features like sofas and chairs. Opt for darker leather with a distressed finish.

Add Character with Vintage Furniture and Fixtures

Just like with the traditional Americana style, vintage furniture and fixtures are essential. Don’t be afraid to bring some dark, gothic energy into the space with a few ornate, Victorian-era pieces: chandeliers, picture frames, and accent seating. Doherty also recommends incorporating classic American furniture, like Windsor or Shaker chairs, in the dining room.

Bring It All Together with Architectural Details

Doherty says dressing up your walls and ceilings with architectural details really brings dark Americana to life. If you're ready to make some more major updates, look into intricate wall paneling, ceiling medallions, carved fireplace surrounds, paneled doors, egg and dart molding, or dental molding.